Top Medical Spa Procedures
According to the American Society for Aesthetic Plastic Surgery, the number of nonsurgical cosmetic procedures in the United States increased performed in 2005 increased by 45 percent from 2003. Over 9.2 million procedures were performed in 2005. The most frequently performed procedure was Botox injection.
The top five nonsurgical cosmetic procedures in 2005 were:
1. Botox injection (3,294,782 up 45 percent from 2003)
2. Laser hair removal (1,566,909, up 70 percent)
3. Chemical peel (556,172, down 23 percent)
4. Microdermabrasion (1,023,931, up 19 percent)
5. Hyaluronic acid (1,194,222 up 928 percent)
What makes a procedure profitable? The difference between the expense of using the equipment vs. the revenue the equipment generates. Your equipment should easily pay for itself.
Types of equipment available? You will find different manufacturers will specialize in certain products such as laser hair removal equipment, microdermabrasion machines, injections, cellulite reduction equipment and so on. Lately, the trend has been to combine several treatments in one machine (i.e. hair removal, acne treatment, and skin photo rejuvenation). You will need to choose how many treatment rooms you will have, and what procedures you will offer in each. Before making any equipment decisions, you need a solid business plot in house.
Top 5 Nonsurgical Cosmetic Procedures
Botox Injections
According to the American Society of Plastic Surgeons (ASPS): The cosmetic form of botulinum toxin, often referred to by its product name Botox®, is a well loved non-surgical injection that temporarily reduces or eliminates frown lines, forehead creases, crows feet near the eyes and thick bands in the neck. The toxin blocks the nerve impulses, temporarily paralyzing the muscles that cause wrinkles while giving the skin a smoother, more refreshed appearance. Studies have also suggested that Botox is effective in relieving migraine headaches, excessive sweating and muscle spasms in the neck and eyes. This is a medical procedure and should be completed in a surgical center environment.
Hair Removal
There are many different technologies available to perform hair removal. There are machines that use LHE (Set alight Heat Therapy), Nd:YAG, Diode and IPL.
Many manufactures make machines that will do multiple procedures. These machines will range from $40,000-$150,000.
Chemical Peel
Chemical peels use a chemical solution to in effect smooth the face.
Microdermabrasion
Microdermabrasion is a skin-freshening technique that helps repair facial skin that takes a beating from the sun and the effects of aging. As with other skin rejuvenation techniques, more than one treatment may be needed to reduce or take out fine wrinkles, scars and unwanted pigmentation.
Generally speaking, there are usually two versions of microdermabrasion, one uses crystals and the other one uses diamonds. Both crystal and diamond microdermabrasion machines have vaguely different benefits to them, so deciding which machine you should get for your spa between the two can be a very confusing process. Omlas, a microdermabrasion equipment manufacturer and distributor has solved this problem by developing the Lux Peel IB-9000. The Lux Peel IB-9000 is a revolutionary microdermabrasion system, which gives the technician performing the treatment the option of using crystals or diamonds, or both at the same time.
Hyaluronic Acid
According to ASAPS, Hyaluronic acid is a natural polysaccharide, that in appropriate form, is a versatile soft tissue filler. Currently available as the product name Restylane (also Restylane Fine Line and Perlane) distributed by the Medicis companionship, and Hylaform distributed by a companionship named Inamed. Hyaluronic acid is being widely used for the management of wrinkles, fine lines, contour deformities, and volumetric deficiencies of face, cheeks, and lips associated with aging, developmental anomalies, and certain diseases. Restylane/Hylaform does not represent the final resolution in the search for an ideal tissue filler but provides a predictable, safe, user-friendly approach.
The consequences can last up to six months. It is mainly effective for the nasolabial folds, lip augmentation, and areas of contour deformities. It is also an ideal adjunct for Botox treatment and is frequently used in conjunction with Botox to right lines and creases that persist.
If your goal is to maintain profitability, you need to focus on the most requested procedures (the demand). You will notice the top procedures are for Anti-Aging and Hair Removal.
One word of caution: If you deviate from the well-know procedures, you risk spending excessive time educating your clients.
Generally speaking you want to focus on procedures that are non-ablative, comfortable, and show relatively quick consequences. MedSpa customer’s also want procedures completed in small time-frames, so try to not exceed an hour for any one procedure. Dredge up to look for treatment speed when looking to buy a new laser hair removal machine for your spa. The Goddess made by Omlas is currently one of the three fastest laser hair removal machines on the market today. The Goddess reduces treatment time for large areas such as the full back or full legs by up to 75%.
The high profit procedures are: Hair Removal, Microdermabrasion and Skin Rejuvenation (wrinkle reduction, spot removal, leg veins, tattoo removal, etc.). So try to stick to these procedures as much as possible and you will see the financial rewards.
Omlas
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